SPAR NI 60th Anniversary

SPAR NI 60th Anniversary

Brief

SPAR is now the world’s largest food retail chain with over 13,000 stores located in 48 countries. Callow Events was entrusted with planning and executing an unforgettable evening for SPAR NI to celebrate 60 years of business in Northern Ireland. The SPAR 60^thAnniversary event was intended to bring together 700+ retailers, suppliers, special guests, directors, and employees from across the SPAR and Henderson Group network to not only reflect on the last 60 years of business, but also celebrate their charitable contributions and the enormous impact they have had on communities across Northern Ireland by raising money for Marie Curie NI and Cancer Fund for Children.

Result

Callow Events successfully delivered an unforgettable evening and raised substantial funds for SPAR’s charity partners. To maximise the fundraising efforts on the night, Callow Events not only attracted high level sponsors, but curated an exclusive live and silent auction, with one-of-a-kind prizes such as a VIP trip to the Abu Dhabi Grand Prix and Trooping the Colour experience. The auction was also accompanied by a creative fundraising game, and our team managed all fundraising activities on the evening, raising an incredible £160,000 for Marie Curie NI and Cancer Fund for Children. Callow Events also collaborated with a first-class theatre production company to deliver stunning live entertainment which celebrated the different eras of the brand and included everything from a Marilyn Monroe tribute act, to Take That and Headliner Billy Ocean. The party culminated in a rousing collective Happy Birthday performance and with bespoke 60^th Birthday cake.

The result: The SPAR 60th Anniversary event was not only a celebration of the past but also a showcase of what is to come, featuring fantastic live entertainment, exceptional food and fundraising efforts exceeding all targets.