Queen’s Arcade, Belfast
May 2024
To celebrate the new opening of a new Luxury Watch Brand Boutique store in Queen’s Arcade, Callow Events were approached by a trusted client to create a bespoke, high-end celebratory event to commemorate the new store.
We were tasked with creating a sleek and modern transformation of Queen’s Arcade in just two hours complete with a cocktail bar, appropriate branding and delicious canapes.
Lead by the brand’s slogan ‘Born to Dare’ Callow Events worked to curate an event that challenged the senses and encourage daring engagement. The traditional and intricate Queen’s Arcade was transformed into an immersive brand space, complete with a bespoke outfit including a LED lit tunnel and branded lightboxes and DJ booth.
The ‘Born to Dare’ theme also ran throughout the catering and beverage, with leading Belfast mixologist Emily Doherty curating deliciously daring paired cocktails to a selection of unique and taste exploring canapes. To set the atmosphere, a DJ provided background music to keep the atmosphere buzzing as guests mingled and were welcomed into the new store.
