Employee Engagement & Incentives
The Queen’s Arcade has been an iconic building on Royal Avenue in Belfast since 1880. Our client, Lunn’s Jewellers tasked us with bringing some colour and excitement to Belfast’s main street by designing and dressing their storefront and arcade in an impactful way to reflect the changing seasons and entice passers-by.
No matter the date or time of year we love to dress for the occasion. Our aim for this project was to enhance the natural beauty of the building in an aesthetically appealing way and be visible to approaching customers. Over the course of 2022 we constructed 6 bespoke displays – Spring, Summer, Autumn, Winter, Valentine’s Day and Pride.
Each installation was designed to be unique, elegant and eye-catching, in keeping with the Lunn’s brand. The Christmas display which was by far the largest installation in the series was posted, tagged and shared multiple times on social media including Gucci’s Instagram account which boasts 50m+ followers.
For this project Callow Events managed the design, production and installation, including all health & safety considerations.
The result: The Queen’s Arcade is now known for its beautiful & inviting seasonal window displays.
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