Our client Moy Park asked us to bring a sense of fun & interaction with a 1-hour window for social engagement as part of the Senior Management’s Jan Kick Off virtual conference. Our client’s main aim and objective was for this event to be as interactive & as fun as possible, allowing the team to speak and engage with one another and to really let their hair down.
With live interaction being at the forefront of our client’s wishes, we had to be creative and find a solution that allowed the group of 320 employees to be able to talk and interact with each other in a manageable way. A “sit back and watch” style virtual event wasn’t going to fit the bill!
From the outset, we wanted this virtual event to feel personal & intimate, encouraging people to shy away from clicking the ‘mute’ & ‘turn off video’ button as much as possible. We therefore broke the core group of 320 into ten groups, a manageable & inviting size.
Working with our friends at Peter Corry Productions, we sourced & auditioned a host of true acting talent from across the UK and IRL before appointing 10 individual hosts for each group. Over the coming days we worked closely with each individual host & our technical support to equip them with the skills & equipment needed to host each of their groups confidently from the comfort of their own homes.
The content for the show was themed around some of TV’s most popular game shows, an engaging and exciting take on the usual Zoom Quiz format. Working with our sister company Mammoth, we curated a bespoke brand for the event, Moy Park’s Big Night In, and developed a suite of personalised gaming content for the hosts to run. Each host was sent materials to setup their own at home studio (complete with lighting & branded back drops) and the participants were sent branded answer booklets & personalised game show contestant badges to their homes, Europe wide.
Moy Park’s Big Night In had a 90% turn out rate & brought a mixture of live theatre & TV into the homes of every employee. Our hosts were bounding with energy, jokes & surprises with wild card points awarded for stand out moments & ice breaker games including “What’s on your bottom?” loosening everyone up for a night of sheer fun!
Oh, and did we mention the turnaround time from start of the project to execution was 10 days? All in day’s work at Callow Events!
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