To replace an annual family’s trip to the cinema, our client Allen & Overy asked us to organise a safe & enjoyable Drive in Cinema event. From sourcing a suitable location, to managing a bespoke booking platform, we were tasked with taking the process from start the finish ensuring a fantastic customer experience for all.
Finding a suitable location that was able to cater for this event was our first task, somewhere located close to Belfast and with ample space to house the cars of over 600 employees. Working from a purpose-built location with two screens, we hosted a one-day event with three different Christmas films.
To generate interest & excitement internally, we asked the staff to vote for their favourite Christmas movie before opening a bespoke booking platform where the winning movies would be announced. We managed all employee communications, answering queries & taking any special requirements, liaising with the venue accordingly.
Our purpose built online booking system generated a bespoke ticket for each employee whom on arrival also received an in-car snack box & drinks with pizza delivered to their car once parked in position. What’s not to love?
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